WHITEPAPER: MARKET INSIGHTS Q1–Q3 2025
Market insights Q1–Q3 2025
Developments, Deep Dive, Outlook
The new esome Market Insights 2025 combines social advertising and connected TV in a comprehensive market analysis and shows why CTV is currently the most exciting growth area in digital marketing.
In this white paper, you will gain exclusive insights into:
- Price and advertising market developments on social media and connected TV
- Synergies between social and CTV that increase impact and efficiency
- New measurement standards that improve transparency and trust
In a deep dive, you'll learn how CTV is becoming more measurable and secure—and what you can do to optimally manage your campaigns. You can also look forward to a Trend Special 2026 with exciting insights from Netflix, Disney+, LinkedIn, and other platforms: Which formats, metrics, and market movements will shape the coming year?
Download esome Market Insights now for free and learn how social media and CTV are shaping the digital advertising market together.
Yes, I would like to receive emails from esome with offers and news. By providing my email address, I consent to esome processing my data for the purpose mentioned above in accordance with Art. 6 (1) (a) GDPR. I also agree that esome may track email opens and clicks on links to the esome website for analytical purposes. This consent is likewise based on Art. 6 (1) (a) GDPR. The data collected will be used exclusively for these purposes and will not be shared with third parties. Data will be stored until consent is withdrawn.
Here's what you can expect:
- Market development: How has the German advertising market changed in 2025? Including price and budget trends on social media and CTV
- Deep Dive: Focus on ad fraud and measurement. Where does the market stand in terms of quality, measurability, and transparency, and which standards are making a difference now?
- Outlook: Trend Special 2026 with exclusive perspectives from Netflix, Disney+, LinkedIn, and others. Which formats, technologies, and KPIs will determine reach and impact in the future?