CTV Insights, videos and whitepapers

8/11/2026•< 10 min

Market Insights Q2 2026 | Social Media and CTV Advertising

Ad market Q2 2026: CTV is becoming a key planning factor in Germany. Analysis of Social Media, ad effectiveness, and AI-powered media buying.

Market Insights

4/13/2026•< 10 min

Market Insights Q1 2026 | CTV and Social Media Advertising

Download our free whitepaper: How CTV builds mental availability in the upper funnel and social media extends it into everyday life. Real campaign data, a Q2 outlook, and actionable guidance for marketing and media decision-makers.

Regional advertising on the big screen: Why connected TV advertising is becoming increasingly relevant for regional campaigns

Targeting & Data

3/18/2026•< 10 min

Regional advertising on the big screen: Why connected TV advertising is becoming increasingly relevant for regional campaigns

Connected TV advertising for regional campaigns: precise geo-targeting, wide reach and measurable results.

Connected TV as a conversion channel: prerequisites, challenges and prospects

Targeting & Data

3/16/2026•< 10 min

Connected TV as a conversion channel: prerequisites, challenges and prospects

How accurately can conversions actually be measured, and under what conditions does CTV also work for performance-based objectives?

Traditional TV vs. Connected TV: What Still Counts as Traditional TV Today?

Fundamentals

3/13/2026•< 10 min

Traditional TV vs. Connected TV: What Still Counts as Traditional TV Today?

What is traditional television today? Learn how linear TV advertising differs from connected TV and what that means for advertisers.

Advertising on Pluto TV 2026 – Free Streaming. Valuable Reach.

Streaming Platforms

2/24/2026•< 10 min

Advertising on Pluto TV 2026 – Free Streaming. Valuable Reach.

Learn about (CTV) advertising on Pluto TV in Germany 2026: ad formats, targeting options, audience insights & costs.

Advertising on Paramount+ 2026 – Blockbusters, originals & branded impact.

Streaming Platforms

2/20/2026•< 10 min

Advertising on Paramount+ 2026 – Blockbusters, originals & branded impact.

Learn about (CTV) advertising on Paramount+ (Paramount Plus) in Germany 2026: ad formats, targeting options, audience insights & costs.

How much does television advertising cost?

Fundamentals

2/17/2026•< 10 min

How much does television advertising cost?

Learn what TV advertising costs, how budgets are structured, and what role connected TV plays in efficient planning.

Market Insights

2/2/2026•< 10 min

Market Insights Q4 2025 | CTV and Social Media Advertising

Lade unser kostenloses Whitepaper herunter und lerne Social und Connected TV ganzheitlich zu denken und deine Kampagnen noch gezielter, transparenter und wirkungsvoller zu gestalten. Praxisleitfaden für Marketing- und Media-Entscheider.

Market Insights

1/29/2026•< 10 min

Market insights Q1–Q3 2025

Market Insights

1/29/2026•< 10 min

How to plan your CTV campaign fast

Download our free whitepaper and learn a 3-step framework to plan Connected TV (CTV) campaigns faster, smarter, and safer. Practical guide for marketers & media decision-makers.

HBO Max – Advertising Solutions & What to expect in Germany

Streaming Platforms

1/27/2026•< 10 min

HBO Max – Advertising Solutions & What to expect in Germany

Learn more about HBO Max advertising: ad formats, targeting options, audience insights & costs - and what to expect for the German market.

CTV goes performance: The big screen becomes more measurable

Targeting & Data

1/27/2026•< 10 min

CTV goes performance: The big screen becomes more measurable

How measurable is connected TV? Discover how CTV advertising delivers performance - from second screen effects to campaign optimization.